Enhance

Data enhancement is an invaluable tool that enables you to understand your customers' profile, behaviour and propensity to spend. Adding vital information such as email addresses and telephone numbers provides you with a cost effective method of communication that leads to improved campaign conversion rates. As a perfect way to stay inside your budgets, correct and enhanced information maintains your brand image and offers a cost effective solution for converting prospects into customers through clear concise communication.

Data Enhancement Services

Consumer
  • Telephone Number appending
  • Email address appending
  • Lifestyle/Financial Profiles
  • Nearest Outlet Calculation
  • Change of Address (for movers)
Business
  • Telephone Number appending
  • Email address appending
  • Website/URL appending
  • Business Decision Makers
  • Business Classification/SIC Code appending
  • DUNS Number appending
  • Year's trading/turnover/staff
  • Social media tagging
  • UK Company Registration Number appending

Data Swaps

Quartz Data can act as third party data processor to perform data swaps for two or more engaged companies. In such a scenario, we are happy to sign non-disclosure agreements, offering full confidentiality and data integrity to all parties.

This method of database enhancement is not only efficient but cost effective too, allowing you to add value to your data to use to your advantage.

Some scenarios

  • Two companies wish to swap profile information gathered by expensive field sales staff e.g. pharmaceutical reps. It is more cost effective and pragmatic to swap information between company A and company B. Quartz Data can act as a facilitator for this process, so that Company A receives their data (with enhancements from company B) and Company B receive their data (with enhancements from company A). At no point is any iota of data outside of the swap disclosed to either party.
  • Analyse event attendee information between two competitive events to determine overlap/swap data under a contra agreement agreed by both event organisers - this could be used to determine market share or indeed form an integral part of a due diligence process during a potential acquisition or merger.

Quartz Data have the experience to carry out this kind of task with the utmost professionalism - we understand the value of your data.

For more information or a no obligation chat about your project
please call 01442 590069 or complete our short enquiry form

Benefits

  • Improved reporting
  • Better campaign targetting
  • Reduce campaign costs
  • Increased conversion rates
  • Improved decision making
  • Happier customers