Acquire

List Broker imageWhen looking to acquire new customers, it is important to be clear about the business aims. Typical questions that need to be considered are:

  • Are we looking for 'more of the same'?
  • Are we looking to expand into new sectors or looking to reach different decision makers within known businesses?
  • Are there geographical constraints on reaching new customers?
  • Do we have capacity to deliver extra service/product?
  • What is the best marketing channel to communicate?

Quartz Data take a consultative approach on how best to acquire data to help expand your business. Here are a few ideas.

List Rental

We have access to a vast selection of the best UK business and consumer lists and with the aid of profiling we can help get the perfect match for your campaign. Business data can typically be filtered by geography, business type, job function, product/service of interest. Consumer data also offers good levels of granularity, dependent upon the list source.

Web Forms

We can offer plug in forms to your existing website to gather information, whether this be simple name & email enquiries for an e-newsletter or, more complex multi page forms, designed to gather details and extra information that help you qualify the lead.

Social Media/Blogging

The internet has become a fantastic resource for lead generation and enlarging your business reach. It can often be seen as a cheap method of marketing, however it takes time and effort to maintain and grow an online presence.

Lapsed Customers/Prospects

It is common knowledge that it is costs more to acquire a new customer than it does to maintain an existing one. Lapsed customers and prospects can often be a valuable asset over time. It is often worth trying to reconnect with this data - it helps maintain brand exposure and you never know if key decision makers have changed.

Internal Lists

Quartz Data can take data from various sources (e.g. an exhibition prospect list, business cards, accounting system) and build them into a single cohesive campaign database. This will entail data import, merging, deduplication, cleansing and segmentation, but is a cost effective way of maximising value of past marketing/sales efforts.

Acquisition Tips

Customer acquisition can be improved by:

  • Multi Channel approach
  • Experimentation
  • Know your customer
  • Upsell existing clients
  • Offer a loss-leader
  • Reward loyalty
  • Refer a friend schemes

List Sourcing

We have access to hundreds of fresh targeted lists across all sectors.

Business

  • Fleet Decision Makers
  • Architects
  • Public Sector
  • Retail
  • Event organisers

Consumer

  • Individual profile
  • Home, household & lifestyle
  • Financial status
  • Vehicle information
  • and much more

Call on 01442 590069 to discuss your data needs.